Prompts Library
Prompt Best Practices
A reliable prompt states the goal, the metrics, the comparison period and the output format, and names the data sources it needs. Short, specific prompts give consistent answers and are easy to reuse across brands.
Write it like a checklist
- Goal: "Audit paid search for the last 30 days."
- Metrics: spend, clicks, CPC, conversions and ROAS.
- Comparison: "versus the previous 30 days."
- Output: "Return a table, then three recommendations."
Name it clearly
- Start with the platform or client, for example
GA4 - Landing page review. - Avoid vague names like "Marketing report". Teammates pick prompts by name, and agents see names in
prompts_menu.
Keep prompts modular
- Split big reviews into smaller prompts, such as budget, creative and SEO.
- Chain them in chat: "Run the budget review, then the creative review for the worst campaign."
State data needs
- Set the prompt's data sources so it lists under the right platform.
- If it needs several platforms, say so in the instructions, for example "uses Google Ads and Google Analytics 4". The unified server
https://main.insightfulmcp.com/covers all connected sources in one connection. - Leave the brand out of the text and name it in chat, so one prompt works for every brand.
Review regularly
- Delete prompts nobody uses.
- Update instructions when KPIs or your marketing stack change.
Related: Custom Prompts, Using Prompts.