How It Works

The three steps

1. Connect: click Connect on a platform, sign in, and assign the accounts to a brand.
2. Add a server: add a platform server such as https://google-ads.insightfulmcp.com/, or the unified https://main.insightfulmcp.com/, to your AI client and click Authorize access in the browser.
3. Ask: the agent looks up your accounts, reads data or runs the actions you allowed, and answers in the chat.

What happens behind a question

• The agent calls query_contexts to find the workspace, brand and account to use.
• It reads data with query_data, or runs a create, update or delete with execute_action.
• InsightfulPipe checks your role, the account's allowed actions and the connection's access level, then calls the platform API live.
• Platform tokens are stored encrypted, and API calls are recorded in the workspace activity log.

The building blocks

• Workspace: your team's space, with members, roles and billing. See Workspaces.
• Brands: groups of connections per client, product or region. See Brands.
• Connections: authenticated platform accounts. See Connectors.
• MCP servers: the URLs your AI client connects to. See MCP Protocol.
• Prompts: reusable instructions for common analyses. See Prompts.

Plans start at $29.99/month with a 7-day free trial. Start with the Quickstart.