Brands
Brand Properties
A brand stores a name plus context fields: description, industry, target audience, brand guidelines, ad-copy guidelines and website URL. When an agent looks up accounts through MCP, it receives these fields with the brand, so it can tailor analysis and copy.
Brand fields
- Brand name: how you and your agents refer to the brand.
- Description: a short summary of what the brand is or sells.
- Industry: the brand's industry or vertical.
- Target audience: the demographics and personas the brand serves.
- Brand guidelines: voice, tone and style guidance.
- Ad-copy guidelines: creative guardrails for ad copy, such as claims to avoid, offers to feature and formatting notes.
- Website URL: the brand's primary website.
- Additional metadata: extra details such as tone or tagline.
Where agents see them
When an agent calls query_contexts, the brand comes back with its description, industry, target audience, website, guidelines, ad-copy instructions and tone next to the connected accounts. Filled-in fields give the agent context without you repeating it in every chat.
Tips
- Write short, plain statements. Agents use them as a brief, not as marketing copy.
- Keep ad-copy guidelines specific if agents draft ads for this brand.
- Owners, administrators and operators can edit brand fields and rename a brand.
Related: Creating Brands, Managing Brands, Brands.