Core Concepts
Brands
A brand is a container inside a workspace that groups the connected accounts for one client, product line or region. Every connection belongs to a brand, and agents pass the brand when they query an account.
Why brands matter
- Accounts from different clients stay separate, so an agent working on one brand queries that brand's accounts.
- Brand details such as description, industry, target audience, website and guidelines are returned to the agent with the account context, so answers start from the right background.
- One brand can hold many connections, for example Google Ads, Meta Ads and Google Analytics 4 for the same client.
When to add a brand
- You take on a new client or business unit.
- A product line or region has its own accounts and reporting.
- You want test connections kept apart from live client work.
How brands fit with the rest
- Create the brand with Add Brand.
- Fill in the brand fields agents use. See Brand Properties.
- Connect platforms to the brand from Connectors. See Managing Connections.
- Add an MCP server to your AI client and name the brand in your questions.
Related: Creating Brands, Workspaces, Connectors.