TikTok Ads MCP connector

The TikTok Ads connector lets AI agents report on and manage TikTok advertiser accounts through InsightfulPipe's hosted MCP server at https://tiktok-ads.insightfulmcp.com/. It covers auction reporting and GMV Max reports, campaigns, ad groups and ads (including Smart+ and GMV Max campaigns), creatives, audiences, pixels, catalogs and Business Center administration.

TikTok Ads MCP server reference

Endpoint: https://tiktok-ads.insightfulmcp.com/
Server name: tiktok-ads-mcp
Actions: 124 (15 read, 109 write). Workspace owners, admins and operators choose which actions each connected account exposes, and destructive actions are off by default.

Add it from a terminal, then click Authorize access in the browser window that opens:

claude mcp add --transport http tiktok-ads-mcp https://tiktok-ads.insightfulmcp.com/
gemini mcp add --transport http tiktok-ads-mcp https://tiktok-ads.insightfulmcp.com/
codex mcp add tiktok-ads-mcp --url https://tiktok-ads.insightfulmcp.com/

What agents can do

Reporting: integrated_report_basic for auction campaigns at advertiser, campaign, ad group and ad level, with age and gender breakdowns, and gmv_max_report for GMV Max campaigns.
Campaign management: create and update campaigns, ad groups and ads, change their status, and manage Smart+ and GMV Max campaigns.
Creatives: upload images and videos, edit images, generate smart text and share creative assets.
Audiences: create, update, share and delete custom audiences, upload customer files, build lookalikes and create saved audiences.
Measurement: create pixels and pixel events, send events, and manage offline event sets.
Catalogs: create catalogs, feeds and product sets.
Tools: bid recommendations and targeting search and recommendations.
Business Center: manage members, partners, asset groups and billing groups.
Comments: post, hide and delete comments on ads, and manage blocked words.

Before you connect

A TikTok login with access to the advertiser accounts.

Connect TikTok Ads

In the InsightfulPipe app, open Connectors, choose TikTok Ads and click Connect.
Choose Read Only or Read + Write.
Sign in with TikTok and approve access.
Select the advertiser accounts to connect.
Add the MCP server to Claude, ChatGPT or another client, then click Authorize access.

Permissions and safety

Management actions need Read + Write.
Status update actions can turn campaigns, ad groups and ads on or off, so confirm changes before running them.
Twenty actions are destructive and off by default, including custom_audience_delete, catalog_delete, pixel_event_delete, comment_delete, creative_asset_delete, bc_member_delete and bc_partner_delete. Owners, admins and operators can enable them in Configure actions for this account.

Limits

Reporting covers auction ads, such as In-Feed and Spark Ads, plus GMV Max campaigns. Reservation buys such as TopView aren't included.

Example prompts

"Using TikTok Ads, show spend, conversions and CPA by campaign for the last 14 days."
"Break down last week's ad group results by age and gender."
"Which ads have the highest click-through rate this month?"
"Create a lookalike audience from my purchasers custom audience."

Troubleshooting

An advertiser account is missing: check that your TikTok login has access to it, then reconnect and select it.
"This action is disabled for this connected account." An owner, admin or operator must enable it.