What Is MCP

How a request flows

1. You ask, for example, "Use Google Ads to show my top campaigns by spend last month."
2. The agent calls query_contexts to look up your connected accounts and the actions available for them.
3. It calls query_contexts again for the details of the actions it needs, such as required fields.
4. It runs a read with query_data, or a write with execute_action if the account allows it.
5. InsightfulPipe calls the platform API live and returns the result, and the agent writes the answer.

Platform servers and the unified server

• Platform servers expose one platform each, for example https://google-ads.insightfulmcp.com/ or https://google-analytics.insightfulmcp.com/.
• The unified server at https://main.insightfulmcp.com/ exposes every connected source through one connection, and adds a list_platforms tool. The Claude Directory and ChatGPT app directory listings use it.

Every server is listed in the MCP server directory, and the app's MCP Servers page has step-by-step instructions for each client.

What keeps it safe

• You sign in with your InsightfulPipe account and click Authorize access. The AI client never receives your platform passwords.
• Platform tokens are stored encrypted.
• Agents only see accounts your role can access and actions enabled for each account. Destructive actions are off by default, and Read Only connections can't run writes.
• Data is fetched live when the agent asks, and the workspace activity log records API calls.

Set it up

• Claude
• ChatGPT
• Claude Code
• Cursor
• Gemini CLI
• Codex CLI
• Other clients

New to InsightfulPipe? Start with First Connection.