Ask your Google Analytics 4 anything
Pull reports, find insights, and take action on Google Analytics 4.
Just ask. No dashboards, no exports, no waiting.
Available Actions
8 actions available to automate your Google Analytics 4 workflows.
Read Actions (8)
Get Report
ReadExecute GA4 runReport with arbitrary metrics and dimensions.
Traffic Sources
ReadTraffic acquisition data including source, medium, campaign, and channel groupings.
Pages
ReadPage-level performance data including views, engagement, and user behavior.
Events
ReadEvent tracking data including event names, counts, and user engagement.
Geo
ReadGeographic performance data including country, region, city, and language.
Tech
ReadTechnology breakdown data including browser, device, OS, and platform.
User Demographics
ReadUser demographic data including age, gender, interests, and user type.
Ecommerce
ReadE-commerce performance data including transactions, revenue, and product metrics.
How to Use This MCP Server
MCP Server URL
https://google-analytics.insightfulmcp.com/Connect to Claude
- 1Copy this URL:
https://google-analytics.insightfulmcp.com/ - 2Click Claude Connectors Settings to open the settings page
- 3Scroll to the bottom and click Add custom connector
- 4Paste the URL and click Add
- 5Click Connect on the connector to start authorization
- 6Click Authorize access in the browser to complete the connection
That's it! Start a new chat, open the Connectors panel, and turn on the connector to use it.
Watch Tutorial
Related MCP Servers
Explore other servers that work well with Google Analytics 4
Example Questions to Ask
Here are some things you can ask your AI assistant about your Google Analytics 4 data.
“How many sessions did we have last week compared to the previous week?”
Quick traffic comparison
“What are the top traffic sources by conversions this month?”
Identify best-performing channels
“Show me the conversion rate by device type”
Compare mobile vs desktop performance
“Which landing pages have the highest bounce rate?”
Find pages that need optimization
“What is the user journey from homepage to purchase?”
Understand conversion paths
Google Analytics 4 MCP vs Traditional Methods
See why marketers prefer MCP connectors over manual exports and API integrations.
| Feature | MCP Server | Manual Export | Raw API |
|---|---|---|---|
| Natural language queries | ✓ | ✗ | ✗ |
| Real-time data access | ✓ | ✗ | ✓ |
| No coding required | ✓ | ✓ | ✗ |
| AI-powered insights | ✓ | ✗ | ✗ |
| Cross-platform analysis | ✓ | ✗ | ✗ |
| Setup time | 5 minutes | Ongoing | Days/Weeks |