Is this the official DataForSEO MCP server?

No. DataForSEO publishes its own open-source MCP server, which you can run locally or use through DataForSEO's hosted endpoint. InsightfulPipe is an independent, hosted server that calls the DataForSEO API with your credentials. InsightfulPipe is not affiliated with DataForSEO.

How is it different from DataForSEO's official MCP server?

DataForSEO's server is set up in each AI client with your API login and password. InsightfulPipe stores your credentials once, offers 82 read actions across nine modules, and adds team access controls plus Google Search Console, GA4 and 47 other MCP servers in the same client. With either option, DataForSEO bills data usage to your DataForSEO account.

Which AI assistants does it work with?

Any AI client that supports remote MCP servers. The setup guide on this page covers Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and Codex. You can also work with the same connection from the terminal with the InsightfulPipe CLI.

Is there a Claude connector for DataForSEO?

Yes. In Claude, add https://dataforseo.insightfulmcp.com/ as a custom connector and authorize your InsightfulPipe account. You can also add InsightfulPipe from the Claude Directory, which connects all of your linked accounts at once.

Can I use the DataForSEO MCP server with ChatGPT?

Yes. Add the server URL as a custom connector in ChatGPT Developer mode, or add InsightfulPipe from the ChatGPT app directory to connect all of your linked accounts. Developer mode availability depends on your ChatGPT plan.

What data can my AI access?

Data from nine DataForSEO modules: SERP (Google, Bing, Yahoo and YouTube), Keywords Data (Google Ads search volume, Google Trends and DataForSEO Trends), DataForSEO Labs, Backlinks, On-Page, Domain Analytics (WHOIS and technologies), Content Analysis, Business Data (Google Maps listings) and AI Optimization (AI keyword volume, LLM responses and LLM mentions).

Do I need a DataForSEO account, and who pays for the data?

Yes, you need your own DataForSEO account. Requests run with your DataForSEO API credentials, so DataForSEO charges them to your account at its normal rates. Your InsightfulPipe plan covers the MCP server, not DataForSEO data costs.

No. All 82 DataForSEO actions are read-only research requests.

Is it safe to connect DataForSEO to AI?

The server is read-only. Because every request costs DataForSEO credits, owners, admins and operators choose exactly which actions the connection exposes, and your AI is given exactly that set; anything outside it is blocked. Restricted team members only get read actions on the accounts they have been granted.

Can I research multiple sites and markets?

Yes. One DataForSEO connection can research any number of domains, keywords, locations and languages. Each brand in your InsightfulPipe workspace can also have its own DataForSEO connection.

How does authentication work?

DataForSEO uses API credentials rather than OAuth. You enter your DataForSEO API login and password in InsightfulPipe, which checks them with DataForSEO and stores them encrypted. Your AI client signs in to the MCP server with your InsightfulPipe account and never sees your DataForSEO credentials.

What are the limitations?

Every request is billed by DataForSEO, and some APIs, such as Backlinks, may need to be activated on your DataForSEO account. Request limits, such as up to 1,000 keywords per bulk difficulty request, follow DataForSEO's rules. The server covers the 82 actions listed on this page rather than every DataForSEO endpoint.

How much does the DataForSEO MCP server cost?

The DataForSEO MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month and include a trial. See insightfulpipe.com/pricing for current plans.

DataForSEO MCPSEO82 actions

DataForSEO MCP Server

Let your AI agents run DataForSEO for you, safely.

A hosted DataForSEO MCP server for Claude, ChatGPT, Cursor and CLI agents. Paste one server URL into your AI client to use its 82 actions. There is nothing to install.

Enable or disable every action, per account. Block your agent from doing dangerous actions.
Ask in plain English. Pull reports, find insights and take action in DataForSEO.
82 read actions. Every DataForSEO task your agent needs, from reporting to making changes.
Built for teams. Invite your team and share one connected account.

Start a trial View all 82 actions

Works with

ChatGPT

Claude

Claude Code

Codex

Gemini CLI

Cursor

Mistral

OpenClaw

HermesPerplexityGrokn8nWindsurfVS CodeZed

ChatGPT

connected to DataForSEO MCP

Online

Actions

Available Actions

82 actions available to automate your DataForSEO workflows.

82 actions

Read

AI Opt Chatgpt Locations

Get available locations for ChatGPT scraping.

Read

AI Opt Chatgpt Scraper

Scrape ChatGPT responses for specific queries.

Read

AI Opt Kw Locations And Languages

Get available locations and languages for AI optimization keyword data.

Read

AI Opt Kw Search Volume

Get AI-optimized keyword search volume data reflecting usage in AI LLMs.

Read

AI Opt Llm Mentions Aggregated

Get aggregated LLM mentions metrics for keyword/domain mentions.

Read

AI Opt Llm Mentions Cross Aggregated

Get cross-aggregated LLM mentions metrics across domains.

Read

AI Opt Llm Mentions Filters

Get available filter fields and operators for LLM Mentions endpoints.

Read

AI Opt Llm Mentions Locations

Get available locations and languages for LLM mentions.

Read

AI Opt Llm Mentions Search

Search for LLM mentions of domains or keywords across AI platforms.

Read

AI Opt Llm Mentions Top Domains

Get top domains mentioned in LLM responses.

Read

AI Opt Llm Mentions Top Pages

Get top pages mentioned in LLM responses.

Read

AI Opt Llm Models

List available LLM models for AI optimization analysis.

Read

AI Opt Llm Response

Get structured LLM response from a specific AI model.

Read

Backlinks Anchors

Get anchor text data for backlinks pointing to a target.

Read

Backlinks Available Filters

Get available filter fields and operators for Backlinks endpoints.

Read

Backlinks Backlinks

Get a list of backlinks for a domain, subdomain, or page.

Read

Backlinks Bulk Backlinks

Get backlink counts in bulk for multiple targets.

Read

Backlinks Bulk New Lost Backlinks

Track new and lost backlinks in bulk for multiple targets.

Read

Backlinks Bulk New Lost Referring Domains

Track new and lost referring domains in bulk.

Read

Backlinks Bulk Pages Summary

Get pages summary data in bulk.

Read

Backlinks Bulk Ranks

Get domain rank data in bulk for multiple targets.

Read

Backlinks Bulk Referring Domains

Get referring domain counts in bulk for multiple targets.

Read

Backlinks Bulk Spam Score

Get spam scores in bulk for multiple targets.

Read

Backlinks Competitors

Find competitor domains by shared backlink profiles.

Read

Backlinks Domain Intersection

Find common referring domains between multiple targets.

Read

Backlinks Domain Pages

Get pages with backlinks on a domain.

Read

Backlinks Domain Pages Summary

Get a summary of pages with backlinks on a domain.

Read

Backlinks Page Intersection

Find common backlinks between multiple pages.

Read

Backlinks Referring Domains

Get referring domains pointing to a target.

Read

Backlinks Referring Networks

Get referring networks (IP ranges) for backlinks.

Read

Backlinks Summary

Get a backlinks summary overview for a domain/subdomain/page.

Read

Backlinks Timeseries New Lost Summary

Get new and lost backlinks data over time.

Read

Backlinks Timeseries Summary

Get historical backlink data over time.

Read

Business Listings Available Filters

Get available filter fields and operators for Business Listings endpoints.

Read

Business Listings Search

Search business listings on Google Maps by name, category, or location.

Read

Content Analysis Phrase Trends

Analyze phrase trends and popularity in content over time.

Read

Content Analysis Search

Search content mentions and citations for a keyword with sentiment analysis.

Read

Content Analysis Summary

Get an overview of content citation data for a keyword.

Read

Domain Technologies

Detect technologies used on a domain (CMS, analytics, frameworks, etc.).

Read

Domain Technologies Available Filters

Get available filter fields and operators for Domain Technologies endpoints.

Read

Domain Whois Available Filters

Get available filter fields and operators for WHOIS endpoints.

Read

Domain Whois Overview

Get WHOIS data enriched with backlink stats, ranking, and traffic info.

Read

Kw Dataforseo Trends Demography

Get demographic breakdown for keyword trends.

Read

Kw Dataforseo Trends Explore

Explore DataForSEO Trends data for keyword popularity over time.

Read

Kw Dataforseo Trends Subregion Interests

Get subregion interest data for keyword trends.

Read

Kw Google Ads Locations

List available locations for Google Ads keyword data.

Read

Kw Google Ads Search Volume

Get search volume, CPC, and competition data from Google Ads for specified keywords.

Read

Kw Google Trends Categories

Get available Google Trends categories.

Read

Kw Google Trends Explore

Explore Google Trends data for keywords.

Read

Labs Available Filters

Get available filter fields and operators for DataForSEO Labs endpoints.

Read

Labs Bulk Keyword Difficulty

Get keyword difficulty scores in bulk for up to 1000 keywords.

Read

Labs Bulk Traffic Estimation

Get bulk traffic estimation for up to 1000 domains.

Read

Labs Competitors Domain

Find competitor domains based on shared organic keywords with ranking and traffic overview.

Read

Labs Domain Intersection

Find common keywords between multiple domains.

Read

Labs Domain Rank Overview

Get ranking and traffic data from organic and paid search for a domain.

Read

Labs Historical Keyword Data

Get historical keyword data over time.

Read

Labs Historical Rank Overview

Get historical domain ranking data over time.

Read

Labs Historical Serp

Get historical Google SERPs collected within a specified time frame for a keyword.

Read

Labs Keyword Ideas

Generate relevant keyword ideas based on seed keywords.

Read

Labs Keyword Overview

Google keyword overview: CPC, competition, search volume, search intent, monthly searches.

Read

Labs Keyword Suggestions

Get long-tail keyword suggestions based on a seed keyword.

Read

Labs Keywords For Site

Get keywords for which a domain or page ranks in Google organic results.

Read

Labs Page Intersection

Find common keywords between multiple pages.

Read

Labs Ranked Keywords

Get all keywords a domain ranks for with positions and traffic estimates.

Read

Labs Related Keywords

Get keywords related to a seed keyword with search volume and SERP data.

Read

Labs Relevant Pages

Find the most relevant pages for specified keywords.

Read

Labs Search Intent

Analyze search intent for a list of keywords (informational, navigational, commercial, transactional).

Read

Labs Serp Competitors

Find competitors in SERP for specific keywords.

Read

Labs Subdomains

Get subdomains of a target domain with ranking data.

Read

Labs Top Searches

Get top searches by volume in a region.

Read

Onpage Content Parsing

Parse and analyze webpage content for SEO metrics.

Read

Onpage Instant Pages

Get instant page crawl results with on-page SEO metrics and optimization details.

Read

Onpage Lighthouse

Get Google Lighthouse performance, accessibility, SEO, and best practices scores.

Read

Serp Bing Organic

Get organic Bing SERP results for a keyword.

Read

Serp Google Organic

Get organic Google SERP results for a keyword. Returns titles, URLs, snippets, and SERP features.

Read

Serp Locations

List available locations for SERP queries. Use to find valid location_name values.

Read

Serp Yahoo Organic

Get organic Yahoo SERP results for a keyword.

Read

Serp Youtube Locations

List available locations for YouTube SERP queries.

Read

Serp Youtube Organic

Get organic YouTube search results for a keyword.

Read

Serp Youtube Video Comments

Get YouTube video comments.

Read

Serp Youtube Video Info

Get detailed YouTube video information (metadata, stats, description).

Read

Serp Youtube Video Subtitles

Get YouTube video subtitles/captions.

Compare

DataForSEO MCP servers compared: hosted vs official

DataForSEO publishes an open-source MCP server and a hosted endpoint for it. It is a good fit if DataForSEO is the only data source you need. InsightfulPipe is a hosted alternative for teams that want DataForSEO next to their search, analytics and ads data with shared access controls.

What you operate	InsightfulPipe MCP server	DataForSEO MCP server (DataForSEO, open source)
Hosting	Hosted by InsightfulPipe: paste one URL	Run locally with npx or Docker, or use DataForSEO's hosted endpoint
Setup	Enter your DataForSEO credentials in InsightfulPipe once	DataForSEO API login and password configured in your MCP client
Data	82 read actions across SERP, Keywords Data, Labs, Backlinks, On-Page, Domain Analytics, Content Analysis, Business Data and AI Optimization	DataForSEO APIs including SERP, Keywords Data, Labs, Backlinks, On-Page, Business Data, Domain Analytics and AI Optimization
Data costs	Billed by DataForSEO to your account	Billed by DataForSEO to your account
Team controls	Per-account action controls and restricted member access	Configured separately in each MCP client
Other platforms	Google Search Console, GA4, Google Ads and 46 more MCP servers, plus a CLI	DataForSEO only
Price	Included in plans from $29.99/month, with a trial; DataForSEO API usage is billed separately by DataForSEO	Open source (Apache-2.0); you pay DataForSEO API usage

Overview

What you can do with the DataForSEO MCP

The InsightfulPipe DataForSEO MCP server is a hosted Model Context Protocol server that connects your DataForSEO account to AI assistants such as Claude, ChatGPT, Cursor, Claude Code, Gemini CLI and Codex. You enter your DataForSEO API login and password in InsightfulPipe once and paste one server URL into your AI client.

Claude

Acme StoreRead-only

Ask about your DataForSEO account…

01Keyword research at scale

Keyword research at scale

Generate keyword ideas and suggestions with search volume, CPC, difficulty and search intent, then group them into topics.

See all DataForSEO actions

Claude

Acme StoreRead-only

Ask about your DataForSEO account…

02Competitor gap analysis

Competitor gap analysis

Find competing domains and the keywords they rank for that you do not, with estimated traffic.

See all DataForSEO actions

Claude

Acme StoreRead-only

Ask about your DataForSEO account…

03SERP analysis

SERP analysis

Pull live Google results for a keyword, location and device, including SERP features, to see what it takes to rank.

See all DataForSEO actions

actions

one server URL

read actions

reports, audits, research

write actions

create, update, manage

Setup

How to connect the DataForSEO MCP server

Add the server URL to your AI client, then sign in with your InsightfulPipe account to authorize access. The server is hosted, so there is nothing to install.

MCP server URL

https://dataforseo.insightfulmcp.com/

Connect DataForSEO to Claude

Fastest: add InsightfulPipe from the Claude Directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to DataForSEO only, follow the steps below.

Open Claude Directory

Or add the DataForSEO server manually:

01
Copy the server URL:
```
https://dataforseo.insightfulmcp.com/
```
02
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector.
03
Paste the URL and click Add.
04
Click Connect, then click Authorize access in the browser.

Start a new chat, click +, open Connectors and turn the connector on to use it.

The Free plan can add one custom connector. On Team and Enterprise plans, an Owner first adds it under Organization settings > Connectors, then each member clicks Connect in Customize > Connectors.

Connect DataForSEO to ChatGPT

Fastest: add InsightfulPipe from the ChatGPT app directory

One click connects the full InsightfulPipe MCP with all your connected accounts. To add a server scoped to DataForSEO only, follow the steps below.

Open in ChatGPT

Or add the DataForSEO server manually. Custom MCP servers need ChatGPT's Developer mode, which OpenAI offers on Plus, Pro, Business, Enterprise and Education accounts on the web.

01
Copy the server URL:
```
https://dataforseo.insightfulmcp.com/
```
02
In ChatGPT, open Settings → Security and login and turn on Developer mode.
03
Go to ChatGPT Plugins and select the + button.
04
Enter a name, paste the URL under Connection and create the connection.
05
When the sign-in opens, click Authorize access in the browser.
06
In a new chat, choose Developer mode from the + menu and select the app. Select it again in each new chat.

See OpenAI's Developer mode guide.

Connect DataForSEO to Claude Code

Add the server:

claude mcp add --transport http dataforseo-mcp https://dataforseo.insightfulmcp.com/

02
In Claude Code, run /mcp, select dataforseo-mcp and choose Authenticate.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect DataForSEO to Cursor

01
Add the DataForSEO MCP server to Cursor, or add it to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
```
{
  "mcpServers": {
    "dataforseo-mcp": {
      "url": "https://dataforseo.insightfulmcp.com/"
    }
  }
}
```
02
The server shows Needs authentication. Click Connect, then Open.
03
Sign in to InsightfulPipe and click Authorize access.

Connect DataForSEO to Gemini CLI

Add the server:

gemini mcp add --transport http dataforseo-mcp https://dataforseo.insightfulmcp.com/

02
In Gemini CLI, run /mcp auth dataforseo-mcp.
03
Sign in to InsightfulPipe in the browser window and click Authorize access.

Connect DataForSEO to Codex CLI

Using the Codex app? Add InsightfulPipe from the OpenAI app directory

The listed app connects the full InsightfulPipe MCP with all your connected accounts, in both ChatGPT and Codex.

Open the app listing

01
Add the server. When Codex detects OAuth support, it starts sign-in right away:
```
codex mcp add dataforseo-mcp --url https://dataforseo.insightfulmcp.com/
```
02
A browser window opens. Sign in to InsightfulPipe and click Authorize access. If no browser opens, run codex mcp login dataforseo-mcp.

Watch the setup tutorial

Works everywhere

Bring DataForSEO into the AI tools you already use

One hosted server URL, any MCP-compatible client. Pick yours to see the setup steps, or paste the URL into anything that speaks MCP.

Playbook

Prompts and skills that run on the DataForSEO MCP

Copy a prompt into any connected client, or install a Claude skill that chains the actions for you.

Prompt

“Give me 50 keyword ideas for ‘project management software’ in the US with volume and difficulty”

Uses Labs keyword ideas and bulk keyword difficulty

View prompt

Skill

Competitor SWOT Analyzer

Claude skill that analyzes competitors' positioning, messaging, pricing, trust signals and weaknesses, then builds a SWOT matrix and battlecard.

Download View skill

Prompt

“Which keywords does competitor.com rank for that example.com does not?”

Runs a Labs domain intersection

View prompt

Skill

Programmatic SEO

Claude skill for programmatic SEO: validate search demand, pick one of 15 page playbooks, source data, design templates and avoid thin content.

Download View skill

Prompt

“Show the top 10 mobile Google results and SERP features for ‘best crm’ in London”

Live Google organic SERP by location and device

View prompt

Skill

Free Tool Strategy

Claude skill for engineering as marketing: choose, validate and plan a free calculator, generator or checker that attracts leads and search traffic.

Download View skill

Prompt

“Summarize the backlink profile of example.com: referring domains, top anchors and spam score”

Backlinks summary, anchors and spam score

View prompt

Prompt

“How often do LLMs mention our brand compared with two competitors?”

AI Optimization LLM mentions data

View prompt

Prompt

“Classify the search intent of these 100 keywords”

Labs search intent in one request

View prompt

Browse the prompt library All Claude skills

HAVE QUESTIONS?

Frequently asked questions

A DataForSEO MCP server connects the DataForSEO API to AI assistants through the Model Context Protocol (MCP), an open standard for giving AI tools access to data and actions. Once connected, you can ask Claude, ChatGPT or Cursor for keyword research, SERP analysis and backlink data in plain English instead of building API requests.