Ask your Google Ads anything
Pull reports, find insights, and take action on Google Ads.
Just ask. No dashboards, no exports, no waiting.
Available Actions
40 actions available to automate your Google Ads workflows.
Read Actions (27)
Customer
ReadCustomer account information and settings
Customer Client
ReadCustomer client hierarchy and management information
Customer Client Non Manager
ReadCustomer client non-manager accounts only
Label
ReadLabel management and organization data
Ad Group Label
ReadAd group label associations
Campaign Label
ReadCampaign label associations
Customer Label
ReadCustomer label associations
Ad Group Criterion Label
ReadAd group criterion label associations
Ad Group Ad Label
ReadAd group ad label associations
Audience
ReadAudience targeting and demographic performance data
User Interest
ReadUser interest categories and availability
Campaign Budget
ReadCampaign budget configuration and recommendations
Ad Group Bidding Strategy
ReadAd group bidding strategy information
Campaign Bidding Strategy
ReadCampaign bidding strategy configurations
Change Status
ReadChange status history for Google Ads entities
Campaign
ReadCampaign performance data and configuration
Ad Group
ReadAd group performance data and configuration
Ad Group Ad
ReadAd creative performance data and policy information
Geographic View
ReadGeographic and location-based performance data
Shopping Performance View
ReadShopping campaign product-level performance data
Keyword View
ReadKeyword performance data and statistics
Display Keyword View
ReadDisplay keyword targeting performance
Topic View
ReadTopic targeting performance data
User Location View
ReadUser location-based performance data
Click View
ReadClick-level performance and location data
Generate Keyword Ideas
ReadGenerate keyword ideas from seed keywords or URL using Keyword Planner
Gaql
ReadExecute GAQL (Google Ads Query Language) queries for custom reporting
Write Actions (13)
Create Campaign
WriteCreate a new campaign with budget, bidding strategy, and targeting
Update Campaign
WriteUpdate campaign settings like status, budget, or bidding
Create Ad Group
WriteCreate a new ad group within a campaign
Update Ad Group
WriteUpdate ad group settings like status, bids, or targeting
Add Keywords
WriteAdd keywords to an ad group with match types and bids
Update Keywords
WriteUpdate keyword status, bids, or match types
Add Negative Keywords
WriteAdd negative keywords to campaigns or ad groups
Create Responsive Search Ad
WriteCreate responsive search ads with multiple headlines and descriptions
Upload Click Conversions
WriteUpload offline click conversions for attribution tracking
Upload Customer List
WriteUpload customer match lists for audience targeting
Remove Customer List Members
WriteRemove members from customer match lists
Add Location Targeting
WriteAdd geographic location targeting to campaigns
Set Device Bid Modifier
WriteSet bid adjustments for specific device types
How to Use This MCP Server
MCP Server URL
https://google-ads.insightfulmcp.com/Connect to Claude
- 1Copy this URL:
https://google-ads.insightfulmcp.com/ - 2Click Claude Connectors Settings to open the settings page
- 3Scroll to the bottom and click Add custom connector
- 4Paste the URL and click Add
- 5Click Connect on the connector to start authorization
- 6Click Authorize access in the browser to complete the connection
That's it! Start a new chat, open the Connectors panel, and turn on the connector to use it.
Watch Tutorial
Related MCP Servers
Explore other servers that work well with Google Ads
Example Questions to Ask
Here are some things you can ask your AI assistant about your Google Ads data.
“What is my Google Ads ROAS for the last 30 days?”
Get overall return on ad spend across all campaigns
“Which campaigns are pacing behind budget this month?”
Identify underspending campaigns that need attention
“Show me the top 10 keywords by conversions”
Find your best-performing keywords
“Compare CPA between brand and non-brand campaigns”
Analyze efficiency across campaign types
“What search queries triggered my ads yesterday?”
Review search term report for optimization opportunities
Google Ads MCP vs Traditional Methods
See why marketers prefer MCP connectors over manual exports and API integrations.
| Feature | MCP Server | Manual Export | Raw API |
|---|---|---|---|
| Natural language queries | ✓ | ✗ | ✗ |
| Real-time data access | ✓ | ✗ | ✓ |
| No coding required | ✓ | ✓ | ✗ |
| AI-powered insights | ✓ | ✗ | ✗ |
| Cross-platform analysis | ✓ | ✗ | ✗ |
| Setup time | 5 minutes | Ongoing | Days/Weeks |