50 Google Ads Prompts for Claude AI: The Complete Collection

You've connected Google Ads to Claude. Now what do you ask?

Here are 50 prompts you can use right now. Organized by use case. Copy, paste, and get answers.

Performance Overview Prompts

1. Daily Check-In "Give me a quick performance summary for Google Ads today vs yesterday. Include spend, conversions, and ROAS."

2. Weekly Snapshot "Summarize Google Ads performance for the last 7 days. Highlight top 3 campaigns and any concerns."

3. Month-to-Date "What's my Google Ads spend and ROAS month-to-date? How does this compare to the same period last month?"

4. Quarterly Review "Compare Q4 vs Q3 Google Ads performance. Show spend, conversions, CPA, and ROAS trends."

5. Year-Over-Year "How does January 2026 Google Ads performance compare to January 2025?"

Budget and Pacing Prompts

6. Overspending Alert "Which campaigns are pacing to overspend their monthly budget by more than 10%?"

7. Underspending Alert "Show me campaigns that will underspend by more than 20% this month at current pace."

8. Daily Budget Check "Are any campaigns hitting their daily budget cap before end of day?"

9. Budget Efficiency "Rank my campaigns by cost per conversion. Which are most and least efficient?"

10. Budget Reallocation "If I had $5,000 extra budget this month, which campaigns should I add it to based on ROAS?"

Keyword Analysis Prompts

11. Top Converters "What are my top 20 keywords by conversions in the last 30 days?"

12. Wasted Spend "Show me keywords that spent over $100 with zero conversions in the last 30 days."

13. Quality Score Issues "Which keywords have quality score below 5? Show their spend and impressions."

14. Search Term Mining "What search terms drove conversions last week that aren't currently exact match keywords?"

15. Negative Keyword Opportunities "Find search terms with high impressions, low CTR, and no conversions. These might be negative keyword candidates."

16. Match Type Analysis "Compare performance by keyword match type. Which match type has the best conversion rate?"

17. Long-Tail Opportunities "Show me search terms with 4+ words that converted. These could be new keyword opportunities."

18. Competitor Keywords "Are there search terms containing competitor names? How do they perform?"

19. Question Keywords "Find search terms that are questions (contain who, what, where, when, why, how). What's their performance?"

20. High CPC Keywords "Which keywords have CPC above $10? Are they converting profitably?"

Campaign Optimization Prompts

21. Campaign Winners "Which 3 campaigns should I scale based on ROAS and conversion volume?"

22. Campaigns to Pause "Which campaigns have spent over $500 with ROAS below 1.0 in the last 30 days?"

23. Performance Max Check "How are my Performance Max campaigns performing vs standard Shopping campaigns?"

24. Search vs Display "Compare Search campaign performance to Display campaign performance this month."

25. Brand vs Non-Brand "Compare brand keyword campaigns to non-brand campaigns. Show CPA, ROAS, and conversion volume."

26. Campaign by Objective "Break down campaign performance by campaign type (Search, Performance Max, Shopping, Display, Video)."

27. New Campaign Performance "How are campaigns launched in the last 30 days performing? Any concerns?"

28. Campaign Experiments "Are any campaign experiments running? What are the results so far?"

Ad Group Prompts

29. Ad Group Winners "Show me top 10 ad groups by conversion rate. Minimum 10 conversions."

30. Ad Group Losers "Which ad groups have CTR below 1% and no conversions? Consider pausing these."

31. Single Keyword Ad Groups "List any ad groups with only one keyword. These might need expansion."

32. Ad Group Relevance "Which ad groups have high quality scores but a low top-of-page impression rate? What's holding them back?"

Ad Copy Prompts

33. Top Performing Ads "What are my top 5 ads by conversion rate in the last 30 days?"

34. Ad Testing Winners "In ad groups with multiple ads, which ads are winning on conversion rate?"

35. RSA Performance "Which Responsive Search Ads have the best conversion rate, and what ad strength does each have?"

36. Headline Analysis "Which RSA headlines appear most often in top-performing combinations?"

37. Description Analysis "Which RSA descriptions have the highest conversion rates?"

38. Ad Strength Check "Which ads have ad strength below 'Good'? List them with their performance."

Audience Prompts

39. Audience Performance "Compare performance across all audience segments. Which audiences convert best?"

40. Demographic Breakdown "Break down conversions by age and gender. Where should I adjust bids?"

41. Device Performance "Compare mobile vs desktop vs tablet performance. CPC, conversion rate, and ROAS."

42. Geographic Performance "Which locations have the highest ROAS? Which should I exclude?"

43. Time of Day Analysis "What hours of the day drive the most conversions? When should I increase bids?"

44. Day of Week Analysis "Which days of the week perform best? Should I adjust day parting?"

45. Remarketing Performance "How are remarketing audiences performing vs prospecting audiences?"

Competitive Prompts

46. Impression Share "What's my impression share on top keywords? Where am I losing to competitors?"

47. Top-of-Page Rate "Which campaigns have the lowest absolute top impression rate? Where would better ad rank move me up?"

48. Lost Impression Share "How much impression share am I losing due to budget vs rank?"

49. Competitive Position "On my top 10 keywords by spend, what are my search impression share, top impression rate and absolute top impression rate?"

Reporting Prompts

50. Client Report Summary "Create a Google Ads performance summary for a client report. Include:

Total spend, conversions, and ROAS
Top 3 performing campaigns
Month-over-month trends
Key recommendations for next month

Format it in a way I can copy into a presentation."

How to Use These Prompts

Be specific about dates: Replace "last 30 days" with exact dates when needed.

Add account context: If using MCC, specify which account: "For Account X, show me..."

Chain prompts together: Start with a broad question, then drill down. "Show me top campaigns" → "For Campaign A, what keywords drive performance?"

Customize thresholds: Replace "$100" or "20%" with numbers relevant to your account size.

Save your favorites: Keep a doc of prompts that work well for your accounts.

Turn Answers into Actions

Many of these prompts end in a decision: pause an ad group, add negatives, shift budget. On a Read & Write connection, Claude can make those changes too. New campaigns, ad groups and ads are created paused, while budget and status updates apply immediately, so confirm each change.

For repeatable workflows, use the Search Term Gold Miner and Google Ads Weekly Brief Claude skills, or browse the Marketing Prompts Library.

Running Meta too? See 50 Facebook Ads prompts for Claude.