UGC Brief Generator
SKILL.md
sample_input.json
expected_output.json
skillssocial-media-adsSKILL.md
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# UGC Brief Generator
## Purpose
Transform performance data and winning patterns into actionable creator briefs that:
- Replicate elements proven to convert
- Provide clear direction without over-scripting
- Enable creators to bring authenticity while hitting key points
- Reduce production waste from ineffective content
**Core Philosophy:** The best UGC briefs are built from data, not assumptions. Every brief element should trace back to something that worked.
---
## When to Use This Skill
- After identifying winning creative patterns (via meta-ads-creative-ranker)
- Before onboarding new UGC creators
- When refreshing content for fatigued creatives
- When scaling content production
- When current UGC isn't converting
---
## Required Context
| Data Point | Required | Notes |
|------------|----------|-------|
| Winning creative analysis | Yes | From meta-ads-creative-ranker or similar |
| Top performing hooks | Yes | What grabs attention |
| Top performing CTAs | Yes | What drives action |
| Product/offer details | Yes | What we're selling |
| Target audience profile | Yes | Who we're talking to |
| Brand guidelines | Helpful | Tone, restrictions |
| Previous UGC performance | Helpful | What worked/didn't |
| Platform requirements | Yes | TikTok vs. Meta vs. YouTube |
---
## Brief Structure Framework
Every UGC brief should contain these sections:
### 1. Creative Overview
### 2. Hook Prescription
### 3. Content Body Guidelines
### 4. CTA Direction
### 5. Technical Requirements
### 6. Do's and Don'ts
### 7. Reference Examples
---
## Section 1: Creative Overview
### Template
```
CREATIVE OVERVIEW
Brief Name: [Descriptive name]
Brief ID: [UGC-XXX]
Due Date: [Date]
OBJECTIVE:
[One sentence describing what this content should achieve]
PERFORMANCE BENCHMARK:
This brief is based on [Creative Name] which achieved:
- CPA: $XX (XX% better than average)
- CTR: X.X%
- Hook Rate: XX%
- Key winning element: [What made it work]
CREATOR REQUIREMENTS:
- Demographics: [Age, gender if relevant]
- Vibe: [Energy level, personality type]
- Setting: [Where they should film]
- Product interaction: [How they should use/show product]
```
### Overview Types by Objective
| Objective | Brief Focus | Key Metric |
|-----------|-------------|------------|
| **Awareness** | Attention-grabbing, memorable | Hook rate, watch time |
| **Consideration** | Educational, trust-building | Hold rate, clicks |
| **Conversion** | Action-driving, urgent | CPA, ROAS |
| **Retargeting** | Objection-handling, social proof | Conversion rate |
---
## Section 2: Hook Prescription
The first 3 seconds determine everything. Be specific.
### Hook Types with Templates
| Hook Type | When to Use | Template | Example |
|-----------|-------------|----------|---------|
| **Problem-Agitate** | Pain point is clear and relatable | "I was so [frustrated/tired/sick of] [problem]..." | "I was so tired of protein powders that tasted like chalk..." |
| **Bold Claim** | Strong differentiator exists | "This is the only [product] that [unique benefit]" | "This is the only pre-workout that doesn't make me jittery" |
| **Transformation** | Before/after is compelling | "[Show before state] → [Show after state]" | *Shows messy desk* → *Shows organized desk* |
| **Social Proof** | Numbers are impressive | "[Number] people [action/result]" | "100,000 people have already switched to this" |
| **Direct Address** | Targeting specific audience | "If you're a [specific person] who [specific behavior]..." | "If you're a busy mom who can't get to the gym..." |
| **Demonstration** | Product benefit is visual | *[Immediate product demo with wow factor]* | *Stain disappears instantly* |
| **Curiosity** | Product has surprising element | "Wait until you see what happens when..." | "Wait until you see what this does to your skin" |
| **Unboxing** | Packaging/reveal is exciting | *[Genuine reaction to opening product]* | *Eyes widen* "Okay this packaging is actually insane" |
### Hook Prescription Template
```
HOOK (First 3 Seconds)
TYPE: [Hook type from above]
MUST INCLUDE:
- [Specific element 1]
- [Specific element 2]
EXACT OPENING OPTIONS (choose one or improvise within pattern):
Option A: "[Scripted line]"
Option B: "[Scripted line]"
Option C: "[Scripted line]"
VISUAL REQUIREMENT:
[What should be on screen during hook]
DO NOT:
- [Common hook mistake to avoid]
- [Another mistake]
WHY THIS HOOK:
[Reference to data: "This hook style performed XX% better than alternatives in testing"]
```
---
## Section 3: Content Body Guidelines
The middle section maintains interest and builds toward the CTA.
### Body Structure Options
| Structure | Duration | Flow | Best For |
|-----------|----------|------|----------|
| **Problem-Solution-Proof** | 15-30s | Pain → Product → Result | Conversion campaigns |
| **Story Arc** | 30-60s | Setup → Conflict → Resolution | Consideration/awareness |
| **Feature Stack** | 15-30s | Benefit 1 → Benefit 2 → Benefit 3 | Product launches |
| **Day-in-the-Life** | 30-60s | Morning → [Product use] → Results | Lifestyle products |
| **Comparison** | 15-30s | Old way → New way (our product) | Switching campaigns |
| **Tutorial** | 30-60s | Step 1 → Step 2 → Step 3 → Result | Complex products |
### Content Body Template
```
CONTENT BODY (After Hook)
STRUCTURE: [Structure type from above]
KEY MESSAGES (Must Include):
1. [Primary benefit/message]
2. [Secondary benefit/message]
3. [Proof point or social validation]
TALKING POINTS:
- "[Specific line or concept to cover]"
- "[Specific line or concept to cover]"
- "[Specific line or concept to cover]"
PRODUCT SHOWCASE MOMENTS:
- At [X seconds]: [Show product doing Y]
- At [X seconds]: [Show result/benefit Z]
TONE GUIDANCE:
[Specific tone: conversational, excited, matter-of-fact, relatable, aspirational]
AUTHENTICITY NOTES:
[What should feel genuine vs. what's required]
```
### Talking Points by Pain Point
| Pain Point | What to Say | What NOT to Say |
|------------|-------------|-----------------|
| **Price concern** | "I was skeptical about the price but..." | "It's so cheap!" |
| **Skepticism** | "I didn't believe it either until..." | "This changed my life!" |
| **Complexity** | "It's actually so simple..." | "Anyone can do it!" |
| **Time concern** | "I only had to spend [X minutes]..." | "It's instant!" |
---
## Section 4: CTA Direction
The ending drives action. Match CTA to funnel stage.
### CTA Types with Scripts
| CTA Type | Best For | Script Options |
|----------|----------|----------------|
| **Urgency** | Limited offers | "Click the link before it's gone" / "Sale ends [day]" |
| **Value** | Free trials, discounts | "Click below to get [X]% off" / "Try it free for [X] days" |
| **Social** | Social proof heavy | "Join [X] others who..." / "See why everyone's switching" |
| **Curiosity** | Consideration stage | "Click to learn more" / "See how it works" |
| **Direct** | Retargeting | "Click to order yours" / "Get yours now" |
### CTA Prescription Template
```
CTA (Final 3-5 Seconds)
TYPE: [CTA type from above]
VERBAL CTA:
Primary option: "[Exact script]"
Alternative: "[Exact script]"
VISUAL CTA:
[What should be on screen - product, pointing gesture, text overlay, etc.]
ENERGY:
[Excited, calm, urgent, friendly - match to overall tone]
OFFER TO MENTION:
[Specific offer: "20% off with code X" or "Free shipping" etc.]
DO NOT:
- Sound scripted or salesy
- Rush through the CTA
- Forget to mention [specific offer detail]
```
---
## Section 5: Technical Requirements
Platform-specific specs and requirements.
### Technical Specs by Platform
| Platform | Aspect Ratio | Duration | Sound | Captions |
|----------|-------------|----------|-------|----------|
| **Meta Feed** | 1:1 or 4:5 | 15-60s sweet spot | On by default | Required |
| **Meta Stories/Reels** | 9:16 | 15-30s optimal | On by default | Required |
| **TikTok** | 9:16 | 15-60s (21-34s optimal) | Essential | Strongly recommended |
| **YouTube Shorts** | 9:16 | <60s required | On by default | Recommended |
| **Pinterest** | 2:3 or 9:16 | 6-15s optimal | Often muted | Required |
### Technical Requirements Template
```
TECHNICAL REQUIREMENTS
PLATFORM(S): [Platform list]
ASPECT RATIO: [X:X]
DURATION: [X-X seconds]
FILMING:
- Orientation: [Vertical/Horizontal]
- Lighting: [Natural preferred / Ring light OK / etc.]
- Background: [Specific or guidelines]
- Audio: [Built-in OK / External mic preferred]
DELIVERY:
- Format: [MP4, MOV]
- Resolution: [Minimum 1080p, prefer 4K]
- No watermarks or logos
- Raw footage required: [Yes/No]
VERSIONS NEEDED:
- [ ] Full version ([X]s)
- [ ] Cut-down version ([X]s)
- [ ] Hook variations ([X] options)
- [ ] Aspect ratio variations ([list])
```
---
## Section 6: Do's and Don'ts
Clear guardrails without over-restricting creativity.
### Universal Do's
| Category | Do's |
|----------|------|
| **Authenticity** | Speak naturally, show genuine reactions, be yourself |
| **Energy** | Match energy to platform (TikTok = higher, Meta = varies) |
| **Product** | Show product clearly, demonstrate actual use |
| **Lighting** | Film in good natural light or well-lit space |
| **Audio** | Speak clearly, minimize background noise |
| **Engagement** | Look at camera, maintain eye contact |
### Universal Don'ts
| Category | Don'ts |
|----------|--------|
| **Claims** | No medical claims, no guaranteed results, no competitor bashing |
| **Quality** | No blurry footage, no poor audio, no distracting backgrounds |
| **Compliance** | No copyrighted music, no brand logos visible, no paid actor disclosure issues |
| **Authenticity** | Don't read from script obviously, don't oversell, don't fake enthusiasm |
### Brand-Specific Template
```
DO'S AND DON'TS
DO:
- [Brand-specific do #1]
- [Brand-specific do #2]
- [Brand-specific do #3]
DON'T:
- [Brand-specific don't #1]
- [Brand-specific don't #2]
- [Brand-specific don't #3]
COMPLIANCE NOTES:
- [Required disclosures]
- [Claim restrictions]
- [Platform-specific rules]
```
---
## Section 7: Reference Examples
Show, don't just tell.
### Reference Template
```
REFERENCE EXAMPLES
TOP PERFORMER TO EMULATE:
Link: [URL or attached file]
Why it works: [Specific elements to copy]
- Hook: [What makes it grab attention]
- Body: [What keeps viewers engaged]
- CTA: [What drives action]
ELEMENTS TO BORROW:
- Energy/tone from: [Reference]
- Hook style from: [Reference]
- Product showcase from: [Reference]
WHAT TO AVOID (with examples):
Link: [URL or attached file]
What went wrong: [Specific issues]
```
---
## Complete Brief Template
```
═══════════════════════════════════════════════════════════════
UGC CREATOR BRIEF
═══════════════════════════════════════════════════════════════
Brief ID: [UGC-XXX]
Brand: [Brand Name]
Product: [Product Name]
Due Date: [Date]
Creator: [Name if assigned]
───────────────────────────────────────────────────────────────
1. CREATIVE OVERVIEW
───────────────────────────────────────────────────────────────
OBJECTIVE:
[One sentence]
THIS BRIEF IS BASED ON:
[Reference to winning creative and its performance]
CREATOR REQUIREMENTS:
• Demographics: [Details]
• Vibe: [Energy/personality]
• Setting: [Where to film]
• Product interaction: [How to use/show]
───────────────────────────────────────────────────────────────
2. HOOK (First 3 Seconds)
───────────────────────────────────────────────────────────────
HOOK TYPE: [Type]
OPENING OPTIONS:
A) "[Script option 1]"
B) "[Script option 2]"
C) "[Script option 3]"
VISUAL: [What's on screen]
WHY: [Data backing this hook choice]
───────────────────────────────────────────────────────────────
3. CONTENT BODY
───────────────────────────────────────────────────────────────
STRUCTURE: [Type]
DURATION: [X seconds]
KEY MESSAGES:
1. [Message 1]
2. [Message 2]
3. [Message 3]
TALKING POINTS:
• [Point 1]
• [Point 2]
• [Point 3]
PRODUCT MOMENTS:
• [Timestamp]: [What to show]
• [Timestamp]: [What to show]
TONE: [Guidance]
───────────────────────────────────────────────────────────────
4. CTA (Final 3-5 Seconds)
───────────────────────────────────────────────────────────────
CTA TYPE: [Type]
VERBAL:
"[Script]"
VISUAL: [What's on screen]
OFFER: [Specific offer to mention]
───────────────────────────────────────────────────────────────
5. TECHNICAL REQUIREMENTS
───────────────────────────────────────────────────────────────
PLATFORM(S): [List]
ASPECT RATIO: [X:X]
DURATION: [X-X seconds]
RESOLUTION: [Minimum]
FORMAT: [File type]
VERSIONS NEEDED:
☐ Full version
☐ Cut-down version
☐ Hook variations
☐ Aspect ratios
───────────────────────────────────────────────────────────────
6. DO'S AND DON'TS
───────────────────────────────────────────────────────────────
DO:
✓ [Do 1]
✓ [Do 2]
✓ [Do 3]
DON'T:
✗ [Don't 1]
✗ [Don't 2]
✗ [Don't 3]
COMPLIANCE:
• [Required disclosures]
• [Claim restrictions]
───────────────────────────────────────────────────────────────
7. REFERENCES
───────────────────────────────────────────────────────────────
TOP PERFORMER TO EMULATE:
[Link/attachment]
Key elements: [What to copy]
AVOID:
[Link/attachment]
Issues: [What went wrong]
═══════════════════════════════════════════════════════════════
```
---
## Output Deliverables
### 1. Complete Brief Document
Full brief using template above
### 2. Quick Reference Card (for creator)
One-page summary with essentials only:
- Hook options
- Key messages
- CTA script
- Technical specs
- Top reference
### 3. Feedback Rubric
Checklist for reviewing submitted content:
- [ ] Hook matches prescribed type
- [ ] All key messages included
- [ ] CTA delivered correctly
- [ ] Technical specs met
- [ ] Brand guidelines followed
---
## Brief Quality Checklist
Before sending brief to creator:
- [ ] Hook prescription tied to performance data
- [ ] Key messages are specific (not generic)
- [ ] CTA matches campaign objective
- [ ] Technical specs correct for platform
- [ ] Reference examples provided
- [ ] Do's and Don'ts are actionable
- [ ] Brief is clear enough for creator to execute independently
- [ ] Brief allows enough creative freedom for authenticity
- [ ] Compliance requirements included
- [ ] Payment terms and timeline clear
---
## Integration with Other Skills
| From Skill | Input to Brief |
|------------|----------------|
| meta-ads-creative-ranker | Winning hooks, formats, patterns |
| creative-fatigue-detector | Elements to refresh vs. keep |
| audience-overlap-mapper | Audience-specific messaging needs |
---
## Limitations
- Cannot guarantee creator execution quality
- Performance data may not transfer to new creator/style
- Brief is only as good as the input analysis
- Cannot control creator authenticity
- Platform algorithms may favor different styles over time
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{
"brand": "FitGear Pro",
"product": {
"name": "PowerBand Resistance Set",
"price": 79.99,
"key_features": [
"5 resistance levels in one set",
"Portable - fits in any bag",
"Latex-free material",
"Includes door anchor and handles",
"90-day money-back guarantee"
],
"primary_benefit": "Full gym workout anywhere",
"usp": "Only resistance band set with quick-change clips"
},
"campaign_objective": "Conversions - Purchase",
"target_audience": {
"demographics": "Adults 25-45",
"psychographics": "Fitness-interested but time-poor, can't always get to gym",
"pain_points": [
"Gym memberships are expensive",
"No time to commute to gym",
"Travel frequently for work",
"Want to stay fit at home"
]
},
"current_offer": "20% off with code FIT20 + free shipping",
"platforms": [
"Meta",
"TikTok"
],
"winning_creative_data": {
"creative_name": "UGC_BeforeAfter_Mike_V2",
"performance": {
"cpa": 19.05,
"roas": 3.94,
"ctr": 2.4,
"hook_rate": "45%",
"hold_rate": "31%"
},
"winning_elements": {
"hook_type": "Transformation",
"hook_script": "Mike starts frustrated trying to pack gym bag, then shows compact resistance bands fitting in laptop bag",
"body_structure": "Problem-Solution-Proof",
"cta_type": "Value",
"format": "Video 15-30s",
"tone": "Relatable, slightly frustrated to happy transition"
}
},
"brand_guidelines": {
"tone": "Motivating but not preachy, relatable fitness journey",
"restrictions": [
"No weight loss claims",
"No 'guaranteed results' language",
"No comparison to specific gym brands"
],
"required_disclosures": "#ad or #sponsored required"
},
"brief_type": "new_creator_replicating_winner"
}
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{
"brief_id": "UGC-FGP-024",
"brand": "FitGear Pro",
"product": "PowerBand Resistance Set",
"due_date": "[To be assigned]",
"creator": "[To be assigned]",
"full_brief": {
"section_1_overview": {
"objective": "Create a transformation-style UGC video that drives purchases by showing the convenience of the PowerBand Resistance Set for busy people who can't always get to the gym.",
"performance_benchmark": {
"based_on": "UGC_BeforeAfter_Mike_V2",
"cpa": "$19.05 (33% better than account average)",
"ctr": "2.4%",
"hook_rate": "45% (excellent)",
"hold_rate": "31% (excellent)",
"key_winning_element": "Visual transformation from frustrated gym-packer to happy portable-fitness user"
},
"creator_requirements": {
"demographics": "25-40, any gender, fitness-interested appearance (doesn't need to be a fitness influencer)",
"vibe": "Relatable, approachable, 'everyday person' energy - NOT fitness model/influencer energy",
"setting": "Home environment (bedroom, living room, or hotel room for travel angle)",
"product_interaction": "Actually use the resistance bands, show the quick-change clips, demonstrate portability"
}
},
"section_2_hook": {
"hook_type": "Transformation",
"duration": "First 3 seconds",
"opening_options": [
{
"option": "A",
"script": "*Looking frustrated at gym bag* 'I used to spend 30 minutes just packing for the gym...'",
"visual": "Creator looking annoyed, surrounded by gym equipment/bag"
},
{
"option": "B",
"script": "*Holding up stuffed gym bag* 'There's no way I'm lugging this to my hotel room again.'",
"visual": "Show overstuffed gym bag, exasperated expression"
},
{
"option": "C",
"script": "*In a small space, maybe hotel room* 'My gym membership is $80/month and I've gone twice.'",
"visual": "Creator in relatable setting, slightly self-deprecating tone"
}
],
"visual_requirement": "Show the 'before' state - frustration, inconvenience, or wasted money on traditional gym approach",
"do_not": [
"Start with the product in hand (save the reveal)",
"Open with a generic greeting ('Hey guys!')",
"Start with the brand name"
],
"why_this_hook": "Transformation hooks achieved 45% hook rate - highest among all tested hook types. The frustrated-to-happy arc creates emotional engagement that carries through the video."
},
"section_3_body": {
"structure": "Problem-Solution-Proof",
"duration": "12-20 seconds (middle section)",
"key_messages": [
"The PowerBand set replaces an entire gym's worth of equipment",
"It's so portable it fits in any bag - laptop bag, carry-on, purse",
"The quick-change clips make switching resistance levels instant (this is the USP)"
],
"talking_points": [
"Show the before frustration transition to 'Then I found these...'",
"'Five resistance levels in one set - I can do literally every exercise'",
"'Look how small this packs down' *demonstrate fitting in bag*",
"'These clips though - I can switch resistance in like 2 seconds' *demonstrate quick-change clips*",
"'I've done more workouts in my living room this month than I did at the gym all year'"
],
"product_showcase_moments": [
{
"timestamp": "5-8 seconds",
"what_to_show": "Reveal the product - first view should emphasize how compact/portable"
},
{
"timestamp": "10-15 seconds",
"what_to_show": "Demonstrate the quick-change clips (USP moment)"
},
{
"timestamp": "15-18 seconds",
"what_to_show": "Quick montage of 2-3 exercises OR fit-in-bag moment"
}
],
"tone_guidance": "Start with relatable frustration, transition to genuine excitement/relief when showing product. NOT infomercial energy. Think 'telling your friend about something you actually love.'",
"authenticity_notes": "The transition from frustrated to happy should feel earned. Don't oversell - understatement is more credible. The 'this actually changed my routine' angle is more believable than 'THIS CHANGED MY LIFE.'"
},
"section_4_cta": {
"cta_type": "Value",
"duration": "Final 3-5 seconds",
"verbal_cta": {
"primary": "'They're doing 20% off right now with code FIT20 - link's in my bio'",
"alternative": "'Link below - use code FIT20 for 20% off and free shipping'"
},
"visual_cta": "Product in hand or in use, happy expression, can point down/gesture to link",
"energy": "Genuine recommendation energy, not urgent/salesy",
"offer_to_mention": "20% off with code FIT20 + free shipping",
"do_not": [
"Sound like you're reading a script",
"Create false urgency ('ONLY 5 LEFT!')",
"Forget the code - FIT20 must be mentioned verbally"
]
},
"section_5_technical": {
"platforms": [
"Meta (Feed + Reels)",
"TikTok"
],
"aspect_ratio": "9:16 (vertical) - PRIMARY",
"duration": "25-35 seconds optimal",
"filming": {
"orientation": "Vertical ONLY",
"lighting": "Natural light preferred, ring light acceptable",
"background": "Home environment - bedroom, living room, or hotel room (avoid gym settings)",
"audio": "Built-in phone mic OK if quiet environment, external mic preferred"
},
"delivery": {
"format": "MP4 or MOV",
"resolution": "Minimum 1080p, 4K preferred",
"no_watermarks": true,
"raw_footage_required": true
},
"versions_needed": [
{
"version": "Full version",
"duration": "25-35 seconds",
"required": true
},
{
"version": "Cut-down version",
"duration": "15-20 seconds",
"required": true
},
{
"version": "Hook variations",
"count": 3,
"required": true,
"note": "Same body/CTA, different hook openings (Options A, B, C)"
}
]
},
"section_6_dos_and_donts": {
"dos": [
"Show genuine frustration → relief emotional arc",
"Actually demonstrate the quick-change clips (key differentiator)",
"Film in a relatable home setting",
"Speak naturally - improvise within the key messages",
"Show the product fitting into a everyday bag (laptop bag, purse, carry-on)",
"Include #ad disclosure (beginning or end of video)"
],
"donts": [
"Make weight loss claims or promises",
"Say 'guaranteed results' or similar",
"Compare to specific gym brands by name",
"Film in a gym (defeats the message)",
"Use copyrighted music",
"Sound scripted or robotic",
"Forget to mention code FIT20"
],
"compliance": {
"required_disclosures": "#ad or #sponsored must be visible",
"claim_restrictions": "No weight loss claims, no 'guaranteed' language, no specific competitor mentions"
}
},
"section_7_references": {
"top_performer_to_emulate": {
"reference": "UGC_BeforeAfter_Mike_V2 (will be provided as video file)",
"why_it_works": {
"hook": "Opens with relatable frustration (packing gym bag), immediately creates 'same!' moment with viewer",
"body": "Shows the transformation naturally - not forced. Product feels like a genuine discovery.",
"cta": "Casual recommendation, not hard sell. Code mentioned clearly but not screamed."
},
"elements_to_borrow": [
"The frustrated → relieved emotional journey",
"Showing the product fitting in a normal bag (not a fitness bag)",
"The 'wait, this actually works?' genuine reaction",
"Mentioning specific use case (travel, home, hotel)"
]
},
"what_to_avoid": {
"anti_reference": "Generic fitness influencer content",
"issues": [
"Too polished/professional looking",
"Obvious gym setting defeats convenience message",
"Over-the-top enthusiasm feels fake",
"Not showing the actual USP (quick-change clips)"
]
}
}
},
"quick_reference_card": {
"brief_id": "UGC-FGP-024",
"product": "PowerBand Resistance Set",
"hook_options": [
"A: *Frustrated at gym bag* 'I used to spend 30 minutes just packing for the gym...'",
"B: *Holding stuffed bag* 'There's no way I'm lugging this to my hotel room again.'",
"C: *Small space* 'My gym membership is $80/month and I've gone twice.'"
],
"key_messages": [
"Replaces entire gym",
"Fits in any bag",
"Quick-change clips = instant resistance switch"
],
"cta": "'20% off with code FIT20 - link in bio'",
"duration": "25-35 seconds",
"format": "9:16 vertical",
"must_include": "#ad disclosure, code FIT20, quick-change clip demo",
"must_avoid": "Weight loss claims, gym settings, competitor names"
},
"feedback_rubric": {
"hook_checklist": [
{
"item": "Opens with relatable frustration/problem",
"weight": "Critical"
},
{
"item": "First 3 seconds don't show product",
"weight": "Important"
},
{
"item": "No generic greeting opening",
"weight": "Important"
},
{
"item": "Creates emotional hook (frustration/curiosity)",
"weight": "Critical"
}
],
"body_checklist": [
{
"item": "All 3 key messages included",
"weight": "Critical"
},
{
"item": "Quick-change clips demonstrated",
"weight": "Critical"
},
{
"item": "Product shown fitting in everyday bag",
"weight": "Important"
},
{
"item": "Tone is relatable, not infomercial",
"weight": "Important"
},
{
"item": "Transformation arc is clear",
"weight": "Important"
}
],
"cta_checklist": [
{
"item": "Code FIT20 mentioned verbally",
"weight": "Critical"
},
{
"item": "Not overly salesy/urgent",
"weight": "Important"
},
{
"item": "Clear direction to link",
"weight": "Important"
}
],
"technical_checklist": [
{
"item": "9:16 vertical format",
"weight": "Critical"
},
{
"item": "25-35 seconds duration",
"weight": "Important"
},
{
"item": "Minimum 1080p resolution",
"weight": "Important"
},
{
"item": "Good audio quality",
"weight": "Important"
},
{
"item": "#ad disclosure visible",
"weight": "Critical"
},
{
"item": "3 hook variations provided",
"weight": "Required"
}
]
},
"success_prediction": {
"expected_performance": {
"target_cpa": "$19-$24",
"rationale": "Replicating proven winner with same hook type, structure, and tone. New creator may not match exactly but should be within 20% of original."
},
"key_success_factors": [
"Hook nails the frustrated → relieved transition",
"Quick-change clips get clear demo (USP visibility)",
"Creator is relatable, not fitness-influencer polished",
"Home/travel setting reinforces convenience message"
],
"potential_failure_points": [
"Creator too polished/influencer-like (loses relatability)",
"Skips quick-change clip demo (misses USP)",
"Too short - doesn't give enough time for transformation arc",
"Forgets code in CTA"
]
}
}
ReadyUGC Brief Generator
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